Sympathy for the art gallery

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Jan van Toorn, Van Abbemuseum, 1971

Although this poster is a museum exhibition promotion, it’s also a bold critique. It manages to disclose the banalities of both the art market and of accepted visual communication processes. The work represents Van Toorn’s career-long concern with reclaiming the media as a channel of communication, from its modern role of mere distribution, or worse, of obfuscation and deception. (via designobserver)